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Not since Sun Tsu's The Art of War
has a book come along
that brings such deep insights into
the Art of Business
until now.


Samurai Business:

The Way of the Warrior for Professionals in the Digital Century


The digital age of transparency has imposed changes on businesses that make the Samurai teachings of self-discipline a valuable resource.


Companies relying on power, control or low ethical standards, are losing ground.


More than ever, success comes from a purpose beyond earning money.


Success must be based on integrity, but how can we cherish integrity while facing fierce competition and company/office politics?

People often relate business and war to each other, citing the ancient book of Sun Tzu: The Art of War. Unfortunately the concept of war is often emphasized, rather than the art.


There is a good reason why Sun Tzu did not choose “The Thrill of War” as his title or just “How to Destroy Your Enemies.” The Art of War relates to the wisdom of ancient Samurai warriors.


The path of the Samurai is a quest for self-development that extends beyond fighting.


The Samurai became successful in battle through true skill and the ability to withstand the desire for power and victory.

This book, Samurai Business, inspires professionals to face politics without feeding them.


The book helps to focus on self-development to the benefit of your environment, while being rewarded for your efforts.


Apply the Samurai principles consistently and you may surprise yourself.

is not naivety,
and kindness does not equal weakness.


It is time to put the art back in the business and the self-discipline of the Samurai back in the professional.



Transparency: Tell No Lies!

Watch the 3-minute Youtube

"You need to have integrity as part of your bones,
because if you don't you'll be found out." --Don Tapscott




"You didn't say I could have a pony." 30-second Youtube




Time Magazine:
Hone Your Leadership Skills





Joris Merks, Research Manager for Google, is also the European Champion and Open German Champion in Brazilian Jiu-jitsu. He practiced martial arts for twenty years and holds a black belt in Judo and Aikido. Joris has written books on both marketing and the martial arts, and was awarded 2012 Dialog Marketer of the Year. This book, Samurai Business, unites his experience in martial arts and business. 




13 Samurai Principles for Business Professionals ...

  o  Dedicate yourself to a purpose beyond power, control or earning money.

  o  Develop yourself to the benefit of the world around you.

  o  If you encounter a problem: change it, accept it or leave it.

  o  Stay connected to yourself and the environment under any kind of

  o  Take a close view of distant things and a distant view of close things.

  o  Balance careful planning with creative and flexible execution.

  o  Don’t fight inevitable developments.

  o  Be respectful, yet clear and sharp.

  o  Reflect without judging.

  o  Look fear in the eyes while doing what you think is right and necessary.

  o  Inspire people and celebrate successes with gratitude, not arrogance.

  o Be helpful and generous, yet choose the people around you wisely.

  o  Take care of yourself and those around you.



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