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Using an innovative multimedia
format, this book turns the inevitable alphabet soup of gamification
terms into a gourmet delight with true business substance. Readers
will no doubt find themselves exploring the book's concepts through
the 60+ videos, articles and lectures cited with tiny URLs and smart
phone QR Codes, all of which jump off the printed page to provide
further insights from recognized experts.
In the business world,
gamification has typically leveraged badges, points and leaderboards
in the hopes of engaging people. This falls far short of the
potential of what gamification can do for businesses. On one end of
the spectrum, businesses can use game design techniques in ways that
are not overtly game-like to fully engage customers, partners, and
employees. When well implemented, gamification can transform a work
culture by cultivating deep emotional connections, high levels of
active participation, and long-term relationships that drive
business value. On the other end of the spectrum, businesses can
utilize strategy games, simulation games, and role-playing games as
means to teach, drive operational efficiencies, and innovate.
In this book you will explore
the many aspects of using gamification in business and find case
studies describing how organizations have embraced social
collaboration using playful design to reap tremendous value.
Don't just read this
About the Authors
Boinodiris is a Serious Games Program Manager at IBM where
she is crafting IBMís serious games strategy for the public sector
including government entities, education, and healthcare. She is the
founder of the award-winning INNOV8 program, serious games designed
to teach business process management. INNOV8 is being used in over
1,000 schools worldwide, and is now available for public
consumption. She also produced IBMís first Smarter Planet game,
CityOne, a city simulation that shows how companies can evolve and
compete by solving real-world business, environmental and logistical
problems with industry and software solutions. Boinodiris was
honored by Women in Games International as one of the top 100 women
in the games industry. She co-founded WomenGamers.Com, a popular
womenís gaming portal on the Internet and started the first
scholarship for women to pursue degrees in game design and
development in the U.S. Boinodiris received her MBA and her
Bachelors in Math and Comp Science from the University of North Carolina
at Chapel Hill.
Fingar, Executive Partner in the business strategy firm,
Meghan-Kiffer Research, is an independent analyst, author,
management advisor, and one of the industryís noted experts on
business process management. Peter has been providing leadership at
the intersection of business and technology for over 40 years. Peter
is widely known for helping to launch business process management
(BPM) with his book, Business Process Management: The Third Wave.
He is a sought-after keynote speaker and his latest of 15 books
include, Business Process Management: The Next Wave, about
the use of distributed intelligence in business; and Smart
Process Apps: The Next Breakout Business Advantage.
As a former CIO and college professor, Peter is equally comfortable
in the boardroom, the computer room or the classroom. Peter has
taught graduate computing studies in the U.S. and abroad. He has
held management, technical and advisory positions with GTE Data
Services, American Software and Computer Services, Saudi Aramco, EC
Cubed, the Technical Resource Connection division of Perot Systems
and IBM Global Services. www.peterfingar.com
Serious Games in Less Than a Minute
Foreword by Tom Grant
Itís difficult to calculate
the return on investment (ROI) for serious games because it falls
into the category of ROI so big, youíre unlikely to believe the
number I give you. But itís still a big number, even if it causes
brows to furrow and eyes to squint.
Senior Consultant at Cutter Consortium, and
Fmr. Senior Analyst at Forrester Research
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