Enterprise E-Commerce

 

                       ISBN: 0-929652-11-8
Library of Congress 99-75765
HF5548.32.F464  2000

Despite the growing hype around electronic commerce, there's a real technology behind the buzzword -- the Object Management Group's standards, including CORBA, IIOP, UML and XMI, have made dis- tributed object tech- nology and component-based development a reality. Fingar, Kumar and Sharma do a great job outlining the business drivers, technologies, processes and pitfalls a real enterprise faces in making the transition to doing business on the Web.

--Dr. Richard Soley
Chairman and
Chief Executive Officer
Object Management Group
(OMG)
 
 

Sun has become the .com supplier to the world, providing systems and software needed by companies who are in the electronic marketplace. This book provides a solid business and technology discussion of how .com changes everything in business -- and what it
portends.  My advice for the Internet generation of business and technology leaders is -- Just read it!

-- Dr. Bud Tribble
Chief Technology Officer
Sun/Netscape Alliance
Sun Microsystems, Inc.

This is the best- researched book I've seen on enterprise- class electronic commerce, especially because it em- phasizes the crucial need for industry-wide cooperation through efforts such as CommerceNet's eCo project. Peter, Harsha and Tarun do an excellent job of char- acterising the essential changes in dynamics that must occur between and within companies as we struggle together to move into the new era of electronic commerce.
 

-- Leslie Lundquist
Vice President 
Research Group
CommerceNet Consortium
 

Published by 
 
Meghan-Kiffer Press

Tampa, FL USA

Publishers of Advanced Technology Books for Competitive Advantage

Fastest Service: Order Direct from Publisher and We'll Bill You  

Credit Card Orders:
 

For more information, email:  mkpress@tampabay.rr.com

Synopsis

Enterprise E-Commerce is the new book for the new millennium. Unique among the books published on electronic commerce, this book is a thoroughly researched guide for Global 2,000 companies to chart their course to the digital economy. 

It takes head-on the challenges and issues of enterprise-class electronic commerce  -- a completely new infrastructure for a whole new way of doing business. It addresses the requirements of large-scale, mission-critical applications where agility, scalability, reliability, extensibility, interoperability and integration with heterogeneous legacy systems are essential. 

Because e-Commerce is inseparably about both business and technology, the book takes a holistic view to fuse these two worlds into one, and reflecting the authors' passion, takes on the challenge of reaching both business and technical people. It provides CEOs and line-of-business managers with blueprints for building agile companies that can thrive when nothing is permanent but change. For CIOs, CTOs and e-Commerce development teams, it describes the technology architectures needed to embrace change and enable the digital corporation. Along the way it maps the emerging standards for open e-Commerce and open markets including CommerceNet's eCo framework, Enerprise JavaBeans, XML vocabularies, CORBA, Oasis registries, UML and the OMG EC reference architecture. 

The e-Commerce imperatives described in the book's opening chapter sound the clarion call for action. Then, a  full chapter is devoted to the third wave of e-Commerce where inter-enterprise process engineering (IPE) and software components provide the breakthrough for sustaining multiple e-Commerce initiatives. Complete stand-alone chapters are devoted to each of the four major sell-side and buy-side application categories of electronic commerce: I-Markets, Customer Care, Vendor Management Systems and Extended Supply Chain Management. Each of these chapters explains the business case, the inter-enterprise business processes and software requirements. 

Another full chapter, Component-Based Development for E-Commerce, moves on from the 'what' to the 'how.' Teaching by example, the chapter uses a fictitous company to present a case study with specific methods and techniques to develop an e-Commerce application using component assembly and repositories of business models, design artifacts and use cases. 

The book's 26 page index is a veritable lexicon for e-Commerce and the digital era. Its comprehensive bibliography is a single reference to the entire body of knowledge on the business and technology of e-Commerce. Its concluding chapter reflects the breakthrough strategies corporations need in the brave new world of e-Commerce. 

The book teaches, inspires action and shares insight from the authors' pioneering work with Fortune 1000 companies including GE, MasterCard and American Express. Itís the one reference business and technology practitioners need to map the road ahead -- and then act!



Table of Contents 
Chapter 1 
Prelude:The E-Commerce Imperative 
Caveat Venditor 
How The Internet Changes Business 
  Power Shift to the Customer 
  Global Sales Channel 
  Reduced Costs of Buying and Selling 
  Converging Touch Points 
  Always Open for Business 
  Reduced Time-to-Market 
  Enriched Buying Experience 
  Customization 
  Self-Service 
  Reduced Barriers of Market Entry 
  Demographics of the Internet User 
  Power Shift to Communities-of-Interest 
  Cybermediation 
  Logistics and Physical Distribution 
  Branding: 
     Loyalty and Acceptance Still Have to be Earned 
  When Most Markets Behave Like the Stock Market 
  Auctions Everywhere 
  Hyper-efficiency 
  The E-Commerce Conclusion 
References 
Chapter 2
E-Commerce: The Third Wave 
Understanding E-Commerce 
E-Commerce: The Third Wave 
Agile Software for Agile Companies
The Way Forward 
Business and Technology Architecture:The Key to E-Commerce Development 
Mission-Critical E-Commerce 
References
Chapter 3
E-Commerce Applications: I-Markets 
The Marketplace of the 21st Century 
   Business and Consumer Markets 
   Cybermediaries - Digital Brokers 
   Multiple, Simultaneous Market Models
The Business Case for I-Markets 
I-Market Application Framework 
   I-Market Business Processes 
   Key Application Drivers of a Virtual I-Market 
I-Market Business Strategies 
Putting It All Together
References 


Chapter 4
E-Commerce Applications: Customer Care 

One Customer at a Time 
The Business Case for Customer Care Applications 
Customer Care Application Framework 
   Key Business Processes for Customer Care
   Key Application Drivers for Customer Care 
Customer Care Strategies 
Putting It All Together 
References 


Chapter 5
E-Commerce Applications: 
Vendor Management Systems 

Integrating the Value Chain: the Next Frontier 
The Business Case for Vendor Management Systems 
Vendor Management Application Framework 
   Vendor Management Business Processes 
   Key Application Drivers for Vendor Management 
Vendor Management Systems Strategies
Putting It All Together 
References
Chapter 6
E-Commerce Applications: 
Extended Supply Chain Management 
Extending the Supply Chain: the Next Frontier 
The Business Case for Extended SCM 
Extended Supply Chain Application Framework
   Key Business Processes for Extended SCM 
   Key Application Drivers for Extended SCM
Extended SCM Systems Strategies 
Putting It All Together 
References 
Chapter 7
Component-Based Development for E-Commerce 
E-Commerce Applications Development 
OA.SYS' Business Challenges 
OA.SYS' E-Commerce Strategy Formulation 
   The Buy Approach 
   The Build Approach 
   The Component Assembly Approach 
Component-Based Development - 
Putting it All Together 
    Requirements Gathering 
    Analysis 
    Design 
    Development 
    Testing 
    Pilot 
    The Launch of the Procurement Application 
Conclusion 
Chapter 8 
E-Commerce Business and Technology Strategies 
The Importance of Architecture 
   Inter-enterprise Architecture 
   The Inter-enterprise Process Engineering Process 

Technology Issues and Strategies -- 
Issue 1: E-Commerce Integration and Program 
               Management 
Issue 2: Security is Prerequisite 
Issue 3: Nonrepudiation: Signing the Contract 
Issue 4: Trust and Privacy in Cyberspace 
Issue 5: Agility and Software Components 
Issue 6: Server-side Component Models, Platforms &
               Frameworks 
Issue 7: The XML Factor: Industry Vocabularies
Issue 8: Open Markets: Standards-based Rules of 
              Engagement

The Critical Success Factors 
   Inter-enterprise Architecture 
   Customer Paradigm 
   Value-chain Optimization
   Time-to-Software, Time-to-Market 
   Governance: Put the CEO In Charge of E-Commerce
   Balanced Scorecard ROI 
   The Ultimate Success Factor 
References 



Appendix A: 
XML Industry Vocabularies and Consortia 

Appendix B: 
E-Commerce Information Portals on the Web 

Appendix C: 
Suggested Readings -- 
  Readings on E-Commerce Strategy and New 
        Business Models 
  Readings on Business and Technology Architecture 
  Readings on Component-Based Software 
        Development and Project Management

Bibliography 

Index
 

About the Authors 

Peter Fingar is one of the industry's noted experts in component-based electronic commerce and an internationally recognized author. He is Technology Advocate for EC Cubed where he provides leadership, technology direction and liaison with industry standards organizations, and strategic technology and business partners. He has held technical and management positions with GTE Data Services, the Arabian American Oil Company, American Software and Computer Services, and Perot Systems' Technical Resource Connection. He served as Director of Information Technology for the University of Tampa and as an object technology consultant for IBM Global Services. Peter has written six books on computing, presented conference papers worldwide, and published numerous professional articles in CIO Magazine, Component Strategies, Object Magazine, Sun World Online and Datamation. He taught graduate and undergraduate university computing studies in the United States and Saudi Arabia. As a practitioner, his systems development experience was gained in diverse industries and spans technology generations from unit-record to Web Object Computing. He has played an active role in promoting the commercial applications of object-oriented and intelligent agent technology for competitive advantage. Peter is a long standing member of the IEEE Computer Society and the Association of Computing Machinery (ACM), and assists the Object Management Group with its representation in the Middle East.

 Harsha Kumar is co-founder of EC Cubed and serves as the Director, Product Strategy. His current responsibilities include driving technology strategy and alliances, as well as product roadmap for EC Cubed. He is a frequent speaker at professional conferences relating to e-Commerce technology. Harsha was responsible for crystallizing EC Cubed's vision of "application components" into the ecWorksTM suite by driving and leading the product specification, design and development functions. Mr. Kumar also worked with clients on their e-Commerce strategies and implementations, including GE Capital Vendor Financial Services, TransAmerica Leasing and the Gartner Group. He plays an advisory role in the CommerceNet Catalog Inter-Operability Pilot project. While at GE Capital, Mr. Kumar was a Lead Architect on the industry's first B-to-G.com, "SourceOnline." He has worked in several R&D organizations including Bellcore and the HCI Lab at the University of Maryland. While at Bellcore, Mr. Kumar developed supply chain applications for inventory planning and replenishment for the Bell companies. His work with Prof. Ben Shneiderman on hierarchical visualizations has been published in international journals. Mr. Kumar received a Bachelor of Technology degree from the Indian Institute of Technology, New Delhi, and an MS in Systems Engineering from the University of Maryland.

 Tarun Sharma is co-founder of EC Cubed and serves as Director, Product Management. His current responsibilities include technology alliances and evangelism of component-based computing architectures for e-Commerce. Mr. Sharma is an authority on component technologies and has been published widely in professional magazines. He has co-authored another book, Programming Web Components, published by McGraw-Hill (1997). Tarun is a popular speaker at professional conferences on e-Commerce and related technologies. He also represents EC Cubed at the Object Management Group. At EC Cubed, he has led client projects ranging from strategy, to implementation and rollout for several large-scale business-to-business initiatives. These include GE's TPN Register content aggregation portal, MasterCard's Commercial Card Gateway and American Express' @Work customer self-service portal. Prior to EC Cubed, Tarun developed portions of GE Capital's "SourceOnline," the industry's first B-to-G.com. While at ICL, Tarun developed financial applications for companies including the National Commercial Bank (Jamaica) and the Caribbean Development Bank (Barbados). Earlier, he taught Computer Science courses at NIIT and worked as a researcher on Artificial Intelligence-based Natural Language Processing at C-DAC, Pune, India. Mr. Sharma received his Bachelor of Engineering degree in Computer Science from the Pune Institute of Computer Technology. 

Fastest Service: Order Direct from Publisher and We'll Bill You

Credit Card Orders:
 

Meghan-Kiffer Press Home

 



Business Agility

 Enterprise
JavaBeans

 Internet 
Business Models

 XMLbeans

Caveat Venditor

Component
Based Development

 Semantic 
Interoperability

 Strategic Planning

 Inter-Enterprise 
Process EngineeringSM

 E-Commerce Integration

 MRO Procurement

 Customer Relationship Management

Business Rules

 Intelligent Agents

 Jini TM

 Ontologies

 Third Wave E-Commerce

 XML Vocabularies

 Open Markets

 CORBA / COM+

 Extended
Supply-Chain

 Disintermediation

 Antidisintermediation

 Nonrepudiation

 XMLrfc

Business Architecture

E-Commerce Imperatives

Self-Selling

Dynamic Policy Domains

Enterprise Architects

Catalog Replication

Buying Behavior

cXML

Learning Organization

Cannibalizing Distribution Channels

E-Commerce Integration

Asynchronous

1-to-1 Marketing

General Systems Theory

eCo Architecture

Life-long Relationships

Super-Distribution

One-to-One

E-Commerce Knots

Solution Developers

ACORD

E-Form

Tacit Information

Automated Requisitioning Process

Task-Centered User Interfaces

Shared Repositories

Three-Way Matching

Business-to-Business

Pretty Good Privacy

XML.org

Customer Portal

Inbound/Outbound Logistics

Open Financial Exchange (OFX)

Bits Replace Atoms

Super-Distribution

Component Assembly

Hyper-Efficiency

Systems Thinking

Public Key Infrastructure (PKI)

Authentication

XML Metadata Interchange

Profiling

Software Factories

Aggregation

Trustmark

Electronic Wallet

Negotiation

XML/EDI

Inter-Enterprise Readiness Assessment

Auctions

Enterprise Application Integration (EAI)

Solution-Centered Customer Services

Strategic Blind Spot

Oasis.org

Shared Vision

Self-Organizing

RosettaNet

Reuse

Digital Certificate

Scalability

WfMC

Customer Age

Business Ecosystems

Cross-Selling

Consumption Life Cycle

Personalization

Prosumer

Authorization

Sourcing

Mediation

Self-Service

CyberCash

Customer Loyalty

Ubquity

Lifetime Value (LTV)

Internet Time

Supply Grids

IP telephony

CommerceNet

Enterprise Portal

Extensibility

First-to-Market

FinXML

Event Management

Electronic-Commerce Modeling Language (ECML)

Object Management Group

Self-Describing

eBranding

Digital Economy

Virtual Corporation

Certificate Authority

Security and Access Control

Customer-Driven Enterprise

Digital Economy

Reintermediation

Rogue Buying

Channel Definition Format (CDF)

Requisitioning

Strategy-to-Code

World Wide Web Consortium (W3C)

Vortex

Channel Conflict

Winner's Curse

Zero-Loss Learning

Behavioral Inertia

Business-to-Consumer

Case-Based Reasoning

Build or Buy Dilemma

Call Center Integration

Communities-of-Interest

Packet Filters

Common Business Objects

Collaboration

Internal Approval Cycles

Payment Gateways

Proof-of-Concept

ERP Integration

Fast-Followers

Double Leverage

Knowledge Workers